

However, an unplanned outage that cannot be quickly restored can be financially devastating. A small business that does not operate 24/7 may be able to handle scheduled downtime during non-business hours for maintenance on critical hardware, such as uninterruptable power supply (UPS) systems, HVAC units or backup generators. While downtime can impact every business, every organization has a different risk tolerance. With the Uptime Institute reporting that more than 75% of businesses have experienced an outage that caused substantial financial and brand damage over the last three years, downtime is a real and direct concern. The survey also noted that a catastrophic outage that interrupts a major business transaction or occurs during peak business hours can exceed millions of dollars per minute. The ITIC’s 11th Annual Hourly Cost of Downtime survey reported that 40% of enterprises said the cost of an hour of downtime can range from $1 million to more than $5 million-and that does not include legal fees, fines or penalties. According to Gartner, the average cost of downtime is $5,600 per minute.* Lost dollars can accumulate quickly during a prolonged outage.

The reality is, downtime can take a harrowing toll on your business. This affects your bottom line by interrupting revenue streams, stalling productivity, downgrading the customer experience and damaging your reputation. Regardless of how downtime occurs, the results are the same: you cannot access your critical data and applications, operate your business and service your customers. The causes of downtime run the gambit, from routine maintenance and hardware failures to natural disasters, cyberattacks and simple human error. To support this need for high availability, businesses are relying on third-party data centers to deliver resilient environments that can withstand service disruptions to ensure uptime and business continuity. As technology increasingly integrates itself into every aspect of business operations, the threat and potential impact of downtime grows exponentially. Organizations are continuing to embrace digital transformation to support operations and drive business growth.
